PRIDE ASIA FOOD LTD – T/A Ellalan- PRIVACY POLICY

We are dedicated to safeguarding your online privacy.

We understand that you don’t want any personal information you give to be shared carelessly. This policy describes how we get your information, how we use it, and your rights.

When you visit or make a purchase from www.ellalan.co.uk (the “Site”), your personal information is gathered, utilised, and disclosed in accordance with this privacy statement.

PERSONAL INFORMATION WE COLLECT

We automatically gather certain information about your device when you visit the Site. This information includes your IP address, time zone, web browser, and some installed cookies. We also gather information on the specific products or web pages you view while browsing the site, the websites or search keywords that brought you to the site, and your interactions with the site. This automatically gathered data is what we call “Device Information.”

We use the following technologies to get device information:

– “Cookies” are data files that are stored on your computer or device and frequently contain a unique, anonymous identifier. Go to http://www.allaboutcookies.org to learn more about cookies and how to disable them.

-“Log files” record activities on the website and gather information such as your IP address, browser type, ISP, referring/exit pages, and time and date stamps.

-Electronic files called “web beacons,” “tags,” and “pixels” are utilised to capture data about your site navigation.

-Other tracking technologies might be explored occasionally; if they are added to the site permanently, they will be described here.

Additionally, we gather your name, billing address, shipping address, payment information (credit card, Paypal, Apple Pay, Google Pay), email address, and phone number when you make a purchase or attempt to make a purchase through the Site. This data is what we call “Order Information.”

Device Information and Order Information are both included in the definition of “Personal Information” in this Privacy Policy.

HOW DO WE USE YOUR PERSONAL INFORMATION?

In order to fulfil any orders done through the Site, we normally use the Order Information we collect (including processing your payment information, setting up shipment, and sending you bills and/or order confirmations). Furthermore, we utilise this Order Information to:

-Administer your account with us.

-Be in contact with you;

– Check our orders for any fraud or risk; Verify and complete financial activities related to online payments; and

-Please provide you information or advertisements about our goods and services when it is consistent with your preferences.

-Verify that data is being downloaded from our website.

-Improve our website’s page style and/or content, and make it more user-friendly.

-Allow you to have a more customised experience on our website.

We utilise the Device Information we gather to help us check for fraud and possible risk (specifically, your IP address), as well as more generally to enhance and optimise our website (e.g., by producing analytics about how our users browse and interact with the website, and to evaluate the effectiveness of our marketing and advertising campaigns).

You have the option to opt out of this type of advertising by contacting us directly or by utilising the Google and Facebook opt-out processes, which are described below. We also utilise this data for retargeting advertising with Facebook and Google Adwords.

SHARING YOUR PERSONAL INFORMATION

You can learn more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. We use Google Analytics to help us understand how our customers use the site. Google Analytics opt-out is also available at https://tools.google.com/dlpage/gaoptout.

Lastly, in order to react to a subpoena, search warrant, or other legitimate request for information we receive, to comply with applicable laws and regulations, or to otherwise defend our rights, we may also reveal your personal information.

BEHAVIOURAL ADVERTISING

For the purposes mentioned above, we use your personal information to provide messages or targeted ads that we think you might find fascinating. Please visit the Network Advertising Initiative’s (“NAI”) instructional page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work for additional information on how targeted advertising operates.

Using the following links, you can choose not to receive targeted advertisements:

-At https://www.facebook.com/settings/?tab=ads, Facebook

-At https://www.google.com/settings/ads/anonymous, Google

-https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can use the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/ to unsubscribe from some of these services.

DO NOT TRACK

Please note that when your browser sends a Do Not Track signal, we do not change how we collect or use data on our site.

YOUR RIGHTS

If you live in Europe, you have the right to see what personal data we have on file about you and to request that it be updated, changed, or removed. Please use the contact details provided below to get in touch with us if you would like to exercise this right.

Furthermore, if you are a resident of Europe, we observe that we are processing your data to satisfy any contracts we may have with you (for instance, if you place an order via the Site) or to further the above-mentioned legitimate business purposes. Furthermore, please be aware that your data will be sent outside of Europe, especially to the US and Canada.

DATA RETENTION

We will keep your order information on file for our records when you place an order through the site, until you request that we remove it.

CHANGES

We might occasionally update this privacy statement to reflect, for instance, modifications to our procedures or for other operational, legal, or regulatory purposes.

MINORS

The website is not meant for anyone younger than 16.

CONTACT US

Please use the information below to contact us by mail or by email at [email protected] if you would like to file a complaint, have questions, or learn more about our privacy practices:

Pride Asia Food Ltd

Ellalan Thamil Kadai

Croydon,

United Kingdom