Ellalan, the trading name of Pride Asia Food Ltd, specializes in providing Asian groceries and fresh vegetables. Located in Ilford, East London, we also operate a supermarket on High Street, Barkingside, London, IG6 2AF. Due to the growing demand from our UK customers, we are elevating the shopping experience with our online store at www.ellalan.co.uk, featuring over 25,000 products from hundreds of brands. We are proud to be a leading online supermarket, complemented by our physical retail locations in Barkingside and Eastham.

Our extensive inventory includes products sourced from around the world, offering a wide selection of native items, from fresh fruits and vegetables to rice, dals, spices, seasonings, nuts, snacks, and ready-to-eat meals.

We provide handpicked, premium-quality products at competitive prices. There’s no need to search elsewhere for meat, poultry, eggs, dairy, cereals, grains like rice and wheat, pulses, confectioneries, snacks, and household essentials—everything you need is available under one roof. Our online shop features specialized sections for Asian, South Indian, North Indian, Sri Lankan, Oriental, Afro-Caribbean, and Pakistani products, ensuring a comprehensive range of grocery items at reasonable prices.

In addition to groceries, we also offer household items and utensils, such as handmade spoons, thavas, kindis, chapati rollers, bronze lanterns (vilakku), incense sticks, camphor, and dhoop sticks.

Ellalan also maintains a dedicated inventory of seafood imported from the Indian Ocean, including delicacies like kingfish, cuttlefish, anchovies, Indian oil sardines, barracuda, red snapper, prawns, and crabs. We utilize a special packing method to ensure that our frozen products maintain their quality, just as you would find in-store.

With over 20 years of experience in ethnic food importing and retailing, Ellalan now offers its own branded products, including raw rice, parboiled rice, spices, and condiments. All our products are carefully selected and undergo rigorous quality control to guarantee the highest standards. Our primary clientele consists of individuals who have migrated from their home countries to the UK and regularly choose Ellalan’s products to preserve the flavors of home.